On October 20, 2023, UFC, the leading mixed martial arts organization worldwide, signed a multi-year sponsorship agreement with Spribe. Under this deal, the Aviator logo appears on the Octagon canvas at major events, including Pay-Per-View bouts and Fight Nights. Spribe's games are only available via licensed operators; 18+ only.
It also features heavily in live broadcasts and is a key component of UFC’s social media promotion. Additionally, UFC athletes will participate in promotional activities funded by a dedicated brand ambassador initiative, bridging the gap between gaming and competitive sports.
Since launching in 2018, Spribe's Aviator has built its format around real-time mechanics, where players decide when to cash out before the multiplier crashes. The UFC partnership is intended to extend Aviator's reach beyond its existing player base.
Expanding with Strategic Alliances
Spribe has also signed a partnership with WWE, introducing Aviator at select WWE marquee events. This gives Aviator additional exposure through WWE's global audience.
Nicholas Smith, Vice President of Global Partnerships for TKO, described the UFC and WWE partnerships with Aviator as aligned in setting industry standards and expanding consumer engagement.
Aviator’s Brand Ambassadors Propel Global Impact
UFC Aviator has an active presence in over 60 countries, with notable market traction in Brazil, India, and Europe. In December, the game recorded global wagers exceeding $14 billion.
Champions as Aviator Ambassadors:
Alex Pereira: Represents Aviator in MMA marketing, with initiatives aimed at increasing the game's visibility in North America.
Merab Dvalishvili: His path from Tbilisi to UFC recognition is used in Aviator's marketing to reach sports audiences worldwide.
Johnny Walker: His involvement is directed at Latin American markets, particularly Brazil.
Jully Poca, a Brazilian boxer and TikTok personality, recently joined the partnership and uses her platform to introduce Aviator to her audience.
Aviator Takes Center Stage in the UFC Octagon
The Aviator logo is placed throughout the UFC Octagon, visible from multiple camera angles. This placement increases the visibility of Spribe's game during UFC broadcasts.
During fights, Aviator branding appears on the mat and around the cage, reaching viewers watching worldwide. This is part of Spribe's strategy to link the game with UFC's broadcast audience.
Future Prospects and Industry Leadership
Spribe's agreements with UFC, WWE, and its ambassadors are aimed at expanding the brand, particularly in the U.S. market. Aviator's visibility is set to increase through upcoming UFC and WWE events and online campaigns.
PLAY AVIATORThere are no official "UFC Aviator predictors" or "UFC Aviator hack" tools. If you want to try the Aviator game, you can do so through the link below.
What the Spribe and UFC partnership means
The partnership increases Spribe's visibility and brings Aviator to a wider sports audience. It is useful for brand recognition, but it does not change the random mechanics of the game.
FAQ
Does UFC affect Aviator results?
No. The partnership is about promotion and brand awareness, not the outcome of game rounds.
Why does it matter for trust?
Large public partnerships make a provider easier to recognize, but players should still use licensed platforms and read the terms.
Do the game rules change?
No. The basic crash-game rules remain the same: place a bet, watch the multiplier grow and cash out before the round ends.